Forget the clichés. There are no right or wrong times to give flowers, but there is an art to arranging the perfect bunch.

Flowers are a universal way of saying “thanks”, “sorry” or, “I love you”. There are no right or wrong times to give them, but there is an art to arranging the perfect bunch – and if anyone knows how to do it properly, it’s Ellen Pollak of Pearsons Florist. Ellen is the granddaughter of Pearsons’ founders, Fred and Claire Pollak, and she now heads the business’s floral design and communications departments.  “Flowers capture emotions,” she says, “and in our experience, when there are no words, flowers bring comfort, hope, happiness, love and friendship.”

Ellen believes choosing the best flowers depends heavily on personal preference. “To different people,” she says, “different flowers mean different things and hold different emotions. Some people love lilies for every occasion, and others only consider them for sadder times.”

She recommends not getting too caught up on the symbolism of the flowers themselves. “There is no one ‘perfect’ flower for each occasion,” she says. “When selecting flowers, choose what you like [and] what you think the person you are gifting the flowers to will enjoy the most.”

And, if you’re still in need of a little direction, seek the advice of a good florist. “We think about colours, textures and tones working together,” Ellen says, “as well as the longevity of varying flowers when designing the perfect bouquet or arrangement.”

You’ll find the Pearsons team on level 6, just by the Martin Place entrance.