Celebrating IWD, we caught up with Nina of NINA ARMANDO to talk about the growth of her success.
You’ve had a very successful business career. Who have been your greatest female influences, who have helped you get where you are today?
I can honestly say I’m inspired by my customers, my staff and myself because I live and breathe the brand NINA ARMANDO. However, my mother and sister in particular have always motivated me in whatever I set my mind on, and I truly value their feedback and support.
Every moment of the day, all I do is work on further developing the NINA ARMANDO brand and pushing forward to achieve the next milestone. Most people who know me recognise just how driven and motivated I am: a person who’s determined to see NINA ARMANDO become one of Australia’s most desired and trusted footwear brands.
What keeps you feeling inspired?
I get inspired by colours and raw materials. I know what I like and can envision beyond the normal to translate unique styles and fashions for NINA ARMANDO.
Most of all, it’s my customers who inspire me. When I see how happy they are to be wearing my shoes or when they share their thoughts about our brand, it spurs me on to continue coming up with new styles and fashion items.
You’ve been designing women’s shoes for almost fifteen years. How have your customers evolved over the years?
We still have many loyal customers who are dedicated supporters of our brand, from when we opened our first store to today. More recently, we also seem to have attracted a broader and more diverse clientele from all walks of life, who recognise the importance of having a stylish, reliable and quality product at an affordable price.
These days we also see our fashion-savvy clientele seeking out particular items – from patent leather shoes (which many clients have a love affair with!), to stylish, well-balanced ballerina flats, a pair of bright, summery wedges or a timeless pair of pumps.
What’s new at NINA ARMANDO?
We are so pleased to be introducing our new NINA ARMANDO MEN collection, due to hit stores at the end of February 2018. Our men’s collection has come to fruition due to the feedback from our customers who are searching for a product which is stylish, well-made and – our signature trait – comfortable. There’s a certain connection the mind makes with the foot when you slip into one of our shoes – your mind is instantly elevated to a new height of comfort. NINA ARMANDO MEN has been purposely designed for the sophisticated male who seeks affordable luxury footwear with style, edge and comfort, which he can wear with confidence day after day.
In addition, we are extending our bridal footwear and formal footwear range with the introduction of NINA ARMANDO black. Footwear and handbags under this label will be instantly recognised as contemporary, elegant, luxurious and eye-catching and a special-occasion must.
All of these and more will be available at our new store, located on Level 7 of MLC Centre Castlereagh Street Sydney NSW 2000. It’s affordable high-end luxury, hand crafted and made in Brazil – I can’t wait to welcome everyone to our exciting new NINA ARMANDO store.
Visit Nina Armando
The MLC Centre
(02) 9232 3232